In today’s highly competitive and digitized world, every business needs to be on the top of their digital marketing game, or they might lose big time. A successful digital marketing strategy isn’t just producing compelling content and sharing it across all social media platforms but rather beyond that. There needs to be a profound portrayal of brand identity in every move of reaching out to the niche audience. Hence, this is where a 360-degree digital marketing approach suits every business giving fruitful results.
The 360-Degree Approach will leave no corner untouched in your digital marketing strategy. No matter which industry you belong to, your essentials stay the same as follow:
SEO
SEO (Search Engine Optimization) is all about bringing organic traffic to your website. It involves your website showing on top ranks for niche-related keywords on the SERPs (Search Engine Results Pages).
85% of viewers don’t click to the second page of the results page and mostly look for the top 5 results. Noting this, not having organic traffic or not ranking on the first page might push you away from some potential clients to reach out to you.
Your primary SEO practices should involve:
- OPTIMIZING your URL, meta descriptions, meta tags and content with your keywords.
- QUALITY user-friendly content
- BACKLINKING with blogs as your pillar links
These three practices, if done correctly, will build brand awareness and make your business reach on the first page with a top ranking.
Although SEO is not a one-night thing, it takes months for the results to show, but it will benefit you and your business on a wider horizon. Once you are on the first page with the top rank, it will give you an edge over your competitors, and nothing can stop you!
PPC
PPC (Pay-Per-Click) is a form of advertisement where you pay every time someone clicks your ad. You get paid traffic to your website as the search pages have ads on the top, and 42% of viewers can’t distinguish between a google ad and an organic result if there’s no column to separate. 41% of viewers click on the top three ads that bring paid traffic to your website.
The best ad campaign involves:
- KEYWORDS targeting your niche
- AD EXTENSIONS
- MONITORING your campaigns timely and making changes accordingly.
The only issue with PPC is that it doesn’t have longevity as compared to SEO. Once you stop the budget, you won’t get the traffic anymore. Also, to have a competitive advantage, you would need to increase your budget timely, and it will get expensive over time.
A smart move can have PPC for the short run and perform SEO simultaneously for the long-run benefits.
WEBSITE
Website is your EVERYTHING. All your digital marketing leads end up reaching your website. Whether it’s a landing page or a contact us page, every bit of your website should be user friendly. All of your content should pass the readability score, there should be high-quality images and videos on the pages, and the website should be easy to navigate. Anything that’s not user friendly or doesn’t pass the score should be strictly removed. The website should be full of rich content so that it’s also easier for Google to crawl and rank your website well.
Your website is your first and the ONLY IMPRESSION. If you don’t ace it with your website, you are in big trouble, and you need to hire some pro-level web developers immediately.
CUSTOMER COMMUNICATIONS
Customer relationships don’t need any emphasis. It should be your bible to read every day. You should always be in contact with your customers, even when the purchase is made. You should contact them to take feedback and check on them after receiving your product or services. Even if they have a complaint, try to resolve it or offer alternatives. Strong customer communications or relationships lead to loyal customers who will benefit you in the long run and build your goodwill in the market.
OUTBOUND EMAIL CAMPAIGNS
Emails are the underdogs in the digital marketing union. Many businesses underestimate it and avoid sending out emails, but those who do send, know that it still gets you results. Whether it’s your promotional emails or weekly newsletters, it will help you in lead generation or brand awareness. Either of the two happenings will benefit your business in the bigger picture.
Two things to keep in mind always are:
- PERSONALIZED EMAILS have a 90% click-through rate and a good chance of doing the call-to-action.
- AVOID ONE-FOR-ALL APPROACH as you should never send out standard emails to all of your email contact lists. Every email campaign should have a plan of specification.
Emails might be old school, but they are still productive if planned and executed well. You can also consider Gmail Ads by google to be a part of your email campaign.
CONTENT
Content is the foundation of any digital marketing strategy. What all you read, see, listen to, everything is content. Whether you read a blog, see a social media post, listen to a podcast, go through some infographics, everything is content on which your business stands and is in public.
Your content should be:
- ORIGINAL, never update your website or socials with plagiarized content
- USER-FRIENDLY, every content is made for users, so make sure it is user-friendly
- ENGAGING, try adding high-quality images and videos with texts or infographics and not just mere text.
If you produce content keeping these three things in mind, your final product will be perfectly splendid.
INBOUND LEAD NURTURING
You would always need to work a little extra on turning your leads into potential customers. Your only aim should be to turn every lead or every unique visitor on your website into a loyal buyer and nothing less. Some additional efforts you need to put in terms of lead nurturing are:
- MARKETING AUTOMATION SOFTWARES will help you build up and manage your lead campaign
- UNDERSTANDING BUYER’S JOURNEY thoroughly will let you know which communication option is best at which stage so that you don’t waste your right move at the wrong time
- PRODUCT FIRST, as it should never be about you or your business. It should always be about your product or service and how it can help the customers. They are always more interested in what’s in it for them.
Once your strategy includes this 360-degree approach, and you follow each step thoroughly, wait and see for the magic to happen and your business to reach the great heights it deserves. Also, if you want to focus solely on your business and its products and services, you can always hire experts.
BLK Flame Marketing is a 360-degree digital marketing agency and works tirelessly to help you reach out to your potential customers. From SEO to Web Development, we have experts in every field who get results for any industry. We are your one-stop shop for all of your digital marketing services. So reach out to us now, and we will happily assist you!
Social Media
Social Media is a different marketing planet on its own.
Facebook and Twitter are the old-school social media players who are still running strong, and Instagram is in a good grip with almost every niche. Not to forget, LinkedIn has also grown from being a job-hunt platform to now, helping to socializing and building strong B2B relations. Also, Pinterest and TikTok, as with the number of growing users daily, marketers should start investing and promoting on these platforms, keeping the future in mind.
Social Media Marketing can be your best friend if handled correctly. Some of the tips to keep in mind are:
If you mess up with your schedule or do not interact with your followers, you will end up being just another random account in this universe of millions of accounts.