There are several platforms to consider when creating a site. Drag and drop builders are what fuels the more recent industry in web development. However, this alternative comes with design, efficiency and speed limitations. This is why a reliable web developer is an asset when it comes to introducing your brand to the digital world. A company website is the pillar of it’s online marketing presence. The strength of your presence is what drives positive campaign results. This is what ultimately creates consistent quality leads and strong search results. BLK Flame Marketing works with various GTA and Ontario businesses from a variety of industries.

When you think of a search engine, you may think of Google. Google is the industry leader in search engine services. To rank in Google is much more than just using the keywords in your website to rank on the first page. At BLK Flame Marketing, we use industry tools in order to not only research your potential in keyword ranking but also your competitors as well. This service also entails Google Analytics and overall keyword rank tracking to stay on schedule. We take pride in providing high-quality, mobile and SEO friendly websites for our clients. Did you know in order to stay on top of Google rankings and speed, you must actively adjust your landing pages and copy? Staying on top of your web management helps Google see its relevance and promotes it to the top of client search results.

Although SEO is a much longer process than some strategies, this approach in the long run is usually more cost effective by increasing organic searches. On a daily basis our digital marketing team will allocate specific tasks to increase your domain quality by implementing SEO best practices. Some of which includes backlink research, blog posting internally and guest blog posts, Google My Business and much more.

With outdated plugins and pages, your domain becomes defenseless to security breaches and hacking. Our talented web developers will perform website crawls to make sure no missing pages, content or broken links (404 errors) are hindering the performance. This effort will guarantee the speed, quality and security of your website. Website management should never be a set it and forget it mindset as standards can change from week to week.

A beautiful website has more than words and pictures. Including multi-media is worth the efforts that our Web Developers will put in. Inputting videos, images and CSS requires more than just a drag and drop. Instead optimizing them through proper compression strategies will decrease the size of your website and increase page speed for better user experience.

For every second your website is offline, there are missed opportunities in revenue. Our goal is to minimize downtimes whether it is from broken links, errors or bottle neck from increased traffic. Being proactive and anticipating these issues from the start is our developer’s specialty. They will review your site and optimize it’s defense mechanisms.

A/B testing is an essential strategy to increase the effectiveness of a campaign or landing page. Making minor adjustments from typography, placement, images etc. can dictate the quality of conversions. Both our marketing team and developers collaborate to improve these pages. We will analyze the interaction of your visitors using heat maps to understand the best design for your target market. With these improvements, we are able to decrease the bounce rate and increase rate of conversions.

We understand how you may want to hit the ground running when it comes to promotion. Search Engine Marketing is a marketing strategy which requires paying for advertisement space to show up on search engines. What’s great about SEM is its versatility in different ads.We value the use of A/B testing to see the progress the campaigns are making in conversions. With SEM, we are able to target customers who are ready to buy with specific use of buyer intent keywords. Daily monitoring of these efforts are needed to ensure optimum performance.

So you may have a site already but despite the hours of work, the speed is still too slow. Aside from the content that may hinder the speed, the hosting quality can be one of the biggest factors. When the hosting plan may look too good to be true, chances are it is. At BLK Flame Marketing, we analyze, optimize and select the best hosting for your website.

This means we are able to create and store your website securely with our own servers while keeping a close eye on the performance. Backups are periodically performed every 12 hours. We implement 3 sets of security layers for website, server and transfer of information between users and the website which is encrypted 24/7. With free SSL, free migration (with existing website), caching and speed optimization, you can rest assured your website will be taken care of professionally.